Images give any piece of content a new lease of life. But they also contribute significantly to your site’s SEO. Do you know that more than 20 percent of all web searches occur through Google Images?! Naturally, SEO Image optimization is definitely worth your time and effort. Images that are SEO optimized impart a better user experience, increase page load times, and thus opens up opportunities for you to rank higher.
Let’s look at five great optimization tips that you can start implementing for enhancing your rank.
Scale for SEO Image Optimization
Images have a massive effect on a site’s loading time. It is especially true if you upload a big image for displaying it really small. For instance, a 2500 X 1500 pixels picture being displayed at 250 X 150-pixel size. It is important to resize the image to the manner you want it to be showcased. Remember that the bigger your pictures, the longer it will take for your site to load. It, in turn, will diminish the user experience and the ability of the search engine to visit your page.
Reduce the File Size
Images comprise approximately 21 percent of your web page’s weight. That’s why you need to compress your images before uploading. You’ll be surprised to find out the increase in the loading speed of your website after you upload compressed images. There are various SEO image optimizer tools you can use. A great one is the WP Smush plugin from WordPress. It minimizes the file size without compromising its quality.
Create SEO Image friendly File Names
Image file names help search engine crawlers to detect the subject matter of the picture. Avoid naming your files something like IMG_711019. It won’t help Google to understand your image. This task can be a bit exhaustive, depending on your media library. But when you change the default name and customize it according to your offerings, search engines will pick up your image more readily.
Create SEO Friendly Alt Text
Like the title, the alt text describes the contents of the picture. If the picture fails to load, your customers can determine what it was supposed to be if you use alt texts. By associating keywords with images through suitable alt tags, you will help your site rank better. For example, if you have a picture of a cake on your site, a good alt text for it would be something like <img src=” cake-1.jpg” alt=” dark chocolate caramel flavored cake”/>.
Don’t Forget About Your Page Title and Description.
Google has explicitly stated that it generates a title and snippet to describe every image result. For it, they use sources like the information in your description and page title. Naturally, you shouldn’t forget about them in your SEO Image optimization strategy. Make sure that your metadata and header tags are keyword-rich and informative.
Start implementing the SEO Image tips given above to notice a considerable improvement in your site traffic. Do not also forget to add your pictures somewhere in your sitemap to increase the likelihood of Google indexing your images. Alternatively, you can also contact reliable SEO services to take care of your on-page SEO.