When it comes to professional seo services, there are a few things that we cannot compromise on no matter what. These points must be kept in mind before formulating the strategy for the client. If you fail to inculcate these points then you will be missing out on a lot of things. I am sure that the last thing you would like to go wrong with is the successful implementation of a strategy.
Trends you must follow
If you are searching for professional seo services then see if the provider talks about these points or not.
Their willingness to make the user experience better
No matter which industry you belong to, you will know that user experience matters the most. User experience was always given priority to and it won’t lose its importance no matter what year it is.
It is a prevalent fact that your website must be optimized to deliver a great experience to users and not to the crawlers. If you get the audience for your website then it is quite understood that bots are going to follow.
Make sure that you pay keen attention to content and content experiences that demonstrate to be valuable for users and have a direct impact on your business metrics. It is possible that your pages rank well but now you must audit them from a UX point of few to ensure that you are giving the best possible experience.
Voice search optimization
The way that people search online is taking a level up. Rather than typing the query, people prefer to use the voice search. This is one of the reasons why the sales of devices like Alexa and Google home have gone up.
All people do is activate the voice search by saying ‘Hey Siri’ or ‘Ok Google’ trailed by what they are looking for which makes it a highly cherished SEO factor to keep in mind if you want to succeed.
As SEO is getting advanced day by day, we are also obligatory to match up the pace and write content that matches the search intent and cover the maximum variety of search.
Make sure that your content is voice search friendly by starting it with questions like ‘Why’, ‘What’, ‘When’ and others. Put yourself in your client’s shoes and think like them that how will they use it?
Not everyone might have Alexa or Google home but everyone has a smartphone therefore give a great deal of importance to the mobile optimization of your website if you haven’t already.
Use Video Marketing to your benefit
If you are thinking that content works fine then why spend more on Video Marketing? Let me answer that with a situation. When you feel like making a pizza at home and have no clue how then you obviously turn to Google to help you out.
When you search ‘how to make pizza’, you will come across recipes with just words and you will see a tutorial video. I don’t know you but what I know is that you are surely going to click on the video’s link just because it is better when it is symbolized visually.
It is just not you, it happens with everyone. The fact says that ‘54% of consumers want to see more video content from a brand or business they support’. That talks a lot about professional seo services.
Not only this, there are more than 85% of the digital marketers who have understood the possibility of video marketing and they make it a part of their tactics. They are known to get 65% more genuine leads with the help of videos which has knowingly increased their ROI.
There is no denying the fact that people spend more time on YouTube just because videos are more enjoyable or enlightening and adds that ‘fun’ element which clearly impacts the reach and engagement factor.
A person might not read a long content but they will be willing to see a video, therefore if you want yourself in the race you must see through and blend it with your strategies.
Google pays close attention to the general image and E-A-T (Expertise, Authoritativeness and Trustworthiness) of a firm and the folks who are in charge of publishing content. To break it to you, EAT denotes:
Expertise — This means that the content you are posting should be well explored and written by someone who is knowledgeable in that exact field. It is a significant factor of the professional seo services. It is not that major when it comes to entertainment websites but plays a vital role in terms of medical, legal or financial websites. It is a plus that any site can boast expertise if the content is useful for the users.
Authoritativeness– Authority is about status amongst other experts and influencers in the trade. To put it in a simpler form, if your website is reflected as the go to source of information about any topic then it can be considered for authority. To assess the authority, professionals search the web for insights into the reputation of the website or individual. Reviews play an imperative role in order to increase the authority of a website.
Trustworthiness — It is very important for you to gain your visitor’s trust. The traffic will only upsurge if the user is guaranteed that it is safe for them to spend time on your website. It is a key thing when it comes to eCommerce sites as the users are asked for their card details. For starters, you should immediately implement an SSL certificate on your site as at least 68% of first page results are using SSL.
We hope that we were able to help you with the judging parameters when it comes to professional seo services. If there is anything else that you would like to know then do connect with us.