How do we fix duplicate content issues?

Google and other search engines can detect if the content on your website is duplicated. They can also detect duplicate content on multiple pages or websites. This is duplicate content and it is a common SEO problem.

Search engines and users can find it confusing if the same content appears on multiple pages. Google does not want to show duplicate pages in search results. The search engine will choose a priority page and filter out pages that contain duplicate content. Users will only see one duplicate page. If you want to rank highly in search engine results, you must eliminate or also minimize duplicate content. Many companies use SEO services to do SEO content optimization.

What are the effects of duplicate content?

Duplicate content on a website or from multiple sites across the internet can hurt SEO and ranking potential. Google will not show pages if they don’t have unique content. You should also not expect to rank highly in Google for content from other trusted websites. Duplicating content can be wasteful of time and, in the worst case, it could even lead to a Google penalty.

Duplicate content can have negative ramifications.

Duplicate content is standard and will not result in a penalty on your website unless it is caused by maliciously copied content. Instead of penalizing duplicate content in search engine results pages (SERPs), Google filters internal duplicate content by degrading similar content. It also rewards pages that offer unique content that adds value.

Google won’t penalize users for duplicating content. However, they will not be happy with the website experience. They may not be happy if they see the same thing twice and decide to look at a competitor’s site.

How is duplicate content created?

Let’s look at some common ways duplicate content can also occur unintentionally.

· URL variations

URL parameters can cause duplicate content SEO issues, such as analytic codes or click tracking. This issue can take place by URL parameters and the order in which they appear.

· Session IDs

Many eCommerce websites permit customers to place items in their carts while browsing other pages. These data are available in session IDs that are unique to each user. This session ID is for an existing URL to create a new URL. Users can then access the website using this session ID. You can also identify these URLs as duplicate content SEO.

· WWW/non WWW pages or HTTP/HTTPS pages

A website can have two addresses, one with ‘www’ and one without it. If both addresses have the same content published, one is a duplicate piece of content. Google will also treat a website address with HTTP:// in the same way. If both addresses are visible to search engines, the owner could be liable for duplicate content.

· Copied or scraped content

Blogs and editorial content are also content if they include product information. Scrapers are for copying content from other websites and uploading it to their site. This is a problem in eCommerce because many sellers sell the same product so the product description may be identical. The manufacturer or supplier will usually provide the description. This is why you can find identical writing on different sites.

How can duplicate content be addressed?

It is crucial to determine which content is original to finally fix duplicate content. It is also essential that duplicate content not appearing on different URLs be canonicalized by search engines.

There are three main ways to fix duplicate content. These are:

· 301 redirect:

It is the most effective way to deal with duplicate content in most cases.

If multiple websites can rank well on search engines, it is possible to redirect to one website. This creates a relevant signal which decreases competition and increases the original content’s ranking.

· Rel=”canonical”:

Another way to deal with duplicate content is to use the rel=canonical attribute. This tells search engines that a page should be treated as if it were a copy of a URL. The URL should also receive all credit for content metrics, links and ranking.

· Meta Robot Noindex

Meta robots can successfully deal with duplicate content when used with the “noindex follow” values Follow is the common name for it. It technically is content=”noindex”, follow”.

This meta tag is there in the HTML header of pages that the search engine must exclude.

Duplicacy is a problem.

This article eventually explains what duplicate content is and why you should avoid it, how to spot duplicate content, and how to fix it. Make sure you contact affordable SEO services so that they can help you with this issue.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store